New brand identity underlines company’s pioneering role on path to carbon neutrality and digitalization
HEIDELBERGCEMENT have rebranded to become Heidelberg Materials. The company revealed its new brand identity today (Tuesday 20 September) in the presence of hundreds of employees at its headquarters in Heidelberg.
‘We are proud of our cement business, but the company’s range of services goes far beyond cement, today and even more in the future,’ said Dr Dominik von Achten, chairman of the managing board.
‘Our future is sustainable. Our future is digital. Customer demands, markets, and competitors are changing rapidly. Opportunities and challenges go beyond country borders, communication is becoming increasingly global. Differentiation opportunities arise.
‘We will be the first company in the world to offer carbon-free cement at large scale as early as 2024. We are vigorously driving forward the scaling of our CCUS activities: by 2030, we will reduce our CO2 emissions by 10 million tonnes with the projects we have already launched.
‘To take full advantage of our strengths as a global team, we must appear and act unified and speak with one voice. With our new and global brand Heidelberg Materials, we give our transformation a face and an anchor. We continue to drive the change in our industry towards sustainability and digitalization – for the benefit of our customers, our employees, our shareholders, and the society we live in.’
In the first instance, the rebranding will start at Group level, where Heidelberg Materials will be introduced immediately as a brand. From 2023 onwards, domestic and international subsidiaries will gradually be renamed as Heidelberg Materials.
Jon Morrish, member of the managing board and the person responsible for the brand development, said: ‘As a pioneer on the path to carbon neutrality and circular economy in the building materials industry, we offer our customers sustainable value: By 2030, we aim to generate half of our revenue with low-carbon products.
‘Heidelberg Materials is a powerful brand that stands for our global quality and sustainability standards and combines the strengths of our countries with those of the entire Group.’
He continued: ‘The new logo combines rationality and emotion. It unites the traditional values and future fields of the Group. The related picture mark is new: two elements, joined in an organic form, represent the initial letter 'h' of the brand. The bigger shape stands for a construction element and thus for the technical strengths of Heidelberg Materials. The smaller element symbolizes the Group’s future fields.
‘The new brand reflects the ambition to be open for change while remaining approachable and authentic. At the same time, it underlines that Heidelberg Materials are a fundamental pillar of the global building materials industry, with a concrete target: to become the sector’s first net-zero company.’