Heidelberg Materials launch evoBuild brand
New global brand for low-carbon and circular products with clear sustainability credentials
HEIDELBERG Materials have introduced their new global product brand evoBuild for low-carbon and circular products. evoBuild products are characterized by their clear sustainability credentials, and each product must meet strict requirements to become part of the range.
Heidelberg Materials say they are the first company in the heavy building materials industry to use globally standardized criteria to label sustainable products. All countries in which the company is present will gradually integrate their sustainable products into the evoBuild portfolio.
‘After rolling out our new corporate brand Heidelberg Materials in more than 20 countries, harmonizing our strong sustainable product portfolio on a global level is the next logical and important step,’ said Dr Dominik von Achten, chairman of the managing board of Heidelberg Materials.
‘We recently introduced our evoZero brand for the world’s first carbon captured net-zero cement. Now, we are adding evoBuild to the evo brand family with a new framework for all products that are characterized by their special contribution to carbon reduction and circularity. This also reflects the strong focus of our business activities on sustainable solutions for our customers.’
‘The launch of evoBuild means that we are now applying the same clear criteria for sustainable products to all our Group companies around the world,’ said Dr Nicola Kimm, chief sustainability officer at Heidelberg Materials. ‘The consistent evoBuild tiering is based on our sustainability strategy and significantly increases transparency towards our customers and stakeholders. This is an important step towards achieving one of our key targets on the way to net zero as we aim to generate 50% of our revenue with sustainable products by 2030.’
evoBuild products will be available in all business lines and are either low carbon (cement and concrete), circular (concrete), or feature a combination of both attributes.
Low-carbon products must provide a CO2 reduction of at least 30% compared with the reference value*, whilst circular products must contain at least 30% recycled aggregates, or they must reduce material requirements by at least 30% – eg Heidelberg Materials’ special mortar for 3D concrete printing.
Following the launch of the evoZero brand, the world’s first carbon captured net-zero cement in November 2023, evoBuild is now Heidelberg Materials’ second global brand with a focus on sustainability.
* The evoBuild reference value is at least a 30% reduction in CO2 vs the global reference values from the Global Cement and Concrete Association (GCCA) for CEM I from 2020, which translates to ≤552kg CO2/tonne cementitious material and ≤5.5kg CO2/m3/MPa for ready-mixed concrete
