Hanson Building Products change name to Forterra
Fresh identity and new logo for Hanson Building Products following divestment by HeidelbergCement
HANSON Building Products have changed their name to Forterra, following divestment of the business to an American affiliate of Lone Star Funds by former owners HeidelbergCement in March 2015.
The rebranding brings with it a new logo and a fresh identity to the established business, which has a trading history spanning several decades, though its products and services will remain unchanged.
The company, which operates in North America and the UK, makes a diverse range of concrete and clay building products/brands, including: clay bricks; Thermalite blocks; aggregate blocks; Red Bank chimney, roofing and flue systems; precast concrete; Jetfloor; and Formpave permeable paving.
Structherm, a subsidiary specializing in external wall insulation, are unaffected by the rebranding.
Forterra employ approximately 5,000 people worldwide, 1,600 of whom work in the UK at 18 manufacturing facilities and the new Northampton-based head office.
Stephen Harrison (pictured), UK managing director of Forterra, said: ‘The Hanson name and logo may have been replaced by Forterra, but this is a change of branding only.
‘We remain committed to the excellence and integrity recognized by our customers and the construction industry in general, and we want to use this rebranding to reinforce our values.
‘We will continue to be a leading building products manufacturer in the UK and a key player within the construction industry. As Forterra, our business enters an exciting new era.’
The new name is effective immediately and will be implemented across the company’s products, services and communications over the coming months. Company email and web addresses will also be changed to reflect the Forterra name.
These changes only apply to Hanson Building Products, while Hanson Cement, Hanson Quarry Products and Hanson Contracting will all continue to be part of Hanson UK, which remains within the HeidelbergCement Group.
There will be no ongoing connection between Hanson UK and Forterra.
