DUO Africa announce Nigerian expansion plans
Powerscreen dealer to expand presence in West Africa with opening of new trading office in Lagos
DUO Africa, an official Powerscreen and Terex representative in West Africa, have announced plans for further expansion into other parts of the region with the imminent opening of a new trading office in Lagos, Nigeria, supported by a spares and depot facility in the north of the country. DUO already have an established presence in the region through their Ghanaian trading office and service centre.
The opening of the new DUO facilities in Nigeria coincides with Powerscreen’s plans to expand DUO’s territory in the region, which was announced at the recent Hillhead exhibition. Part of the justification behind Powerscreen’s plans to add Nigeria to DUO Africa’s territory was the company’s success in Powerscreen’s 2013 Dealer Awards, in which DUO Africa achieved third place out of 120 dealers worldwide after only 10 months of trading.
The awards are judged based on a dynamic scorecard which rewards distributors for superior achievement across a range of business disciplines, including: providing excellent customer support, achieving machine and parts sales targets, financial management, and commitment to the Powerscreen brand.
Alex Moss (right of picture), CEO of DUO Group, said: ‘Throughout our time in Ghana we have received increasing numbers of potential customers from Nigeria contacting us as our reputation as an equipment and support provider has grown. We understand that Nigeria is a challenging market but we look forward to these challenges in what are very exciting times for the DUO Group.’
Colin Clements (left of picture), international sales director at Powerscreen, said: ‘We have strengthened our global distributor network in Africa through DUO’s success in Ghana and this is why we plan to work with them as they develop a presence in Nigeria. DUO Africa have already proved their ability to deliver growth and support for our customers’ requirements in new markets.’
Luke Talbot, DUO Africa director, commented: ‘We have established a successful business model in Ghana which works well as part of the DUO Group and meets the needs of the local customer base. Plans are in place to replicate this in Nigeria with the key focus being on product support, through our parts depot and a team of expat service engineers. Providing our African customer base with the same levels of support we offer our UK customers is our objective.’
