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Doosan to unveil new global brand and products at Conexpo

Doosan DL580-7 wheel loader

Company will also host live demonstrations of its Concept-X autonomous construction equipment

DOOSAN will be introducing their new global brand and logo, as well as several new products at Conexpo-Con/Agg 2023 (14-18 March). The company’s new name and logo will integrate new brand values and its commitment to creating the smart construction solutions of tomorrow.

Attendees at this year’s Conexpo/Agg 2023 will be able to see the new brand of Doosan, hear the story of why the new name was chosen, and see what is next for the company. ‘Fans of our current offerings will be delighted that the equipment will remain unchanged and continue to deliver the powerful, reliable solutions admired worldwide,’ said Alice Banach, senior marketing manager at Doosan Infracore North America.


The Doosan stand will showcase a full line of construction equipment, a battery-powered engine, an exclusive Transparent Bucket for Doosan wheel loaders, and several new machines, including the company’s dozer line. Also on show will be the manufacturer’s autonomous equipment, the new Smart X-Care fleet-management service and its topography-scanning drone Concept-X XiteCloud.

In addition, Doosan will be hosting three live demonstrations of their Concept-X autonomous worksite each day, alongside other brand-new products. First exhibited in 2019 with an autonomous Doosan wheel loader and excavator, Concept-X is a smart control solution developed for tomorrow’s worksites. It can survey worksite topography via 3D drone scanning, establish operational plans based on that data, and operate heavy construction equipment such as excavators, wheel loaders and articulated dump trucks without human intervention.

Concept-X technology paves the way to the worksite of the future with equipment-driven construction sites, freeing human personnel to tackle complex data analytics and management tasks. Continuous Concept-X demo pit footage will be played simultaneously on a large screen and a three-screen brand tower on the Doosan stand.


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