Donghua at the cutting edge
Attending the Drives & Controls show (17-19 April 2012) proved a big hit for the UK arm of Donghua, one of the world’s largest chain manufacturers.
Bob Wellsbury, managing director of Donghua Ltd, explained: ‘Chain manufactured by Donghua has been used in the UK for over 20 years under well-known brand names; in fact most people have been using our chain without realising it! However, since 2009 our own Donghua branded chain has also been available in the UK.
‘We’ve been extremely pleased with how well our chain has been received by the UK market, and therefore decided to exhibit at the Drives & Control Show so we could talk directly with both designers and OEMs on behalf of our growing network of product partners and dealers who sell our chain direct to end-users. Our new tactile displays generated a lot of interest enabling us to physically show delegates the quality of our chain products.’
The company was particularly impressed with the number of delegates attending the show and the quality of leads and, as a direct result of the interest shown in Donghua’s products, has purchased two 100-tonne presses. These presses will be used to cut large pitch chains and rotary chains allowing the company to fulfil growing customer demand for chain in specific cut lengths.
Mr Wellsbury said: ‘One press will be used to cut roller chain in our workshop in Wolverhampton, adding to the new attachment chain production facilities which we launched at the Drives & Controls show. This enhanced workshop, combined with our 24/7 ordering service, means that Donghua can produce special attachments, bespoke attachments and special cut length roller chain in the UK and round the clock; allowing us to respond quickly to bespoke requirements and deliver whatever our customers want, whenever they need it.
‘The second press will be housed with Chaintec in their Manchester warehouse. Chaintec are our main product partners for the distribution of leaf chain in the UK and it makes commercial sense to store this press directly with them so they can cut leaf chain to customer requirements.’
