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2020 / 2021 Edition

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CNH appoint new Construction Equipment VP for Europe

CNH have announced the appointment of Henrik Starup as vice-president, Construction Equipment Europe.

Reporting to James E. McCullough, president and chief executive officer of CNH Construction Equipment Business, Mr Starup will be responsible for further developing and strengthening the position of the Case Construction Equipment and New Holland Construction brands in the marketplace.

Mr Starup joins CNH from Iveco and brings to his new role over 20 years’ experience in sales and marketing gained through leadership positions held in Denmark, the Nordic countries, Germany and at European level for the heavy, medium and light lines. Most recently, he was general manager for the German market, building Iveco’s exposure and market share in this country.

Welcoming Mr Starup to the leadership role in CNH’s European construction equipment organization, Mr McCullough said: ‘Henrik comes with a strong cross-cultural background and an extensive experience built in the sales, marketing and dealer development areas that demonstrate his ability to lead with confidence and successfully grow the construction equipment business.

‘I am confident that he will build effectively on the respective heritage and strengths of Case Construction Equipment and New Holland Construction, leading our two brands to future growth and continued success.’

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