Cemex and Microsoft take the lead in generative AI

Company first in the building materials industry to develop a generative AI-powered sales assistant

CEMEX have developed the first generative Artificial Intelligence (AI) tool of its kind in the building materials industry, transforming how their salesforce interacts with clients by providing real-time support for a superior customer experience.

The tool is an advanced knowledge assistant utilizing Microsoft’s artificial intelligence and trained with Cemex’s product information and expertise in construction regulations. Built on a robust data-management system, it offers tailored solutions to diverse project requirements while providing accurate information about expected behaviours and needs.

‘Digital transformation is a top priority at Cemex, as we are continually looking for new digital solutions to innovate and drive more efficient, sustainable, and safer construction projects for our customers,’ said chief executive officer Fernando A. González. ‘We strongly believe that generative AI serves as a key differentiator in our business, giving customers a unique and memorable experience that embodies our company’s identity.’

The tool was built by Cemex’s data science team and the scale of Azure OpenAI Service. Deployed through Microsoft Teams, it is easily accessible from any internet-enabled device, ensuring replicability across all Cemex’s global operations.

The project is part of Cemex’s Digital Forward initiative, which encompasses the company’s digital innovation efforts in its commercial offering, supply chain, back-office processes, and manufacturing. Through such digital innovation, Cemex say they are evolving to meet their customer’s needs, making their processes more efficient, providing a superior experience for their workforce, and supporting the company’s aggressive decarbonization roadmap.