CASE unveil new customer centre

CASE are set to unveil a new £3 million demonstration and product testing facility on the outskirts of Paris where customers will be able to see and operate machines in a genuine working environment.

The 6.5ha customer centre is designed around six zones, each of which has features replicating specific job sites for different types of machines.

‘There’s a zone for small machines – mini-excavators, skid-steers and backhoes – and there’s one for machinery used in re-handling, such as material handlers or telehandlers, that features everything from logs to pipes and scrap metal,’ said Tony Walton, CASE customer centre general manager.

‘Other zones include replica job sites for medium and large excavators and dumptrucks, a road-building zone and a ditch and canal area for those using long-reach machines. The site even has access to its own quarry.’

In addition to these demonstration zones, the new customer centre features an 80-seat all-weather auditorium from which the machines can be viewed, several classroom areas, canteen facilities and a CASE museum. Technical training facilities for service engineers will also be available at the site.

CASE say the customer centre will provide a central hub for the demonstration and operator familiarization of all the company’s products. It will also be home to the CASE driving school.

The new customer centre is located in Monthyon, to the north-west of Paris, close to Charles de Gaulle airport and the Eurostar station. The company estimates the centre will receive more than 3,000 visitors each year.