CASE enter strategic partnership with Mascus
Company appoints Mascus as official online marketplace partner for used equipment sales
FOLLOWING the launch of CASE’s Certified Used range of equipment earlier this year, the company has formed a partnership with Mascus as their preferred third-party online marketplace for selling used construction machinery in Europe.
Available in 38 languages and with 33 offices across the globe, Mascus are one of the world’s fastest growing online platforms for buying/selling used heavy construction machinery and other vehicles and equipment.
‘Partnering with Europe’s largest online marketplace for used construction equipment provides the perfect platform for CASE dealers to showcase their used inventory,’ said Jean Philippe Soussan, global head of remarketing for CNH Industrial. ‘It also gives CASE Certified Used machines far greater visibility on the market.’
Rickard Krøtø, chief operating officer of Mascus, said he is both excited and delighted with the partnership agreement with CASE Construction Equipment.
‘Being entrusted by such a prestigious name in the industry as CASE to become their preferred service provider and online used equipment listing service of choice for their dealer network in Europe is something that makes us extremely proud,’ he commented.
‘We already work and have strong relationships with several CASE dealers around Europe, who are using our services to sell used assets and run their used equipment webpage. Now, we are delighted to provide to their European dealer network with all the machine information and listings they could ever need in a handy mobile app.’
Mascus’ monthly audience is currently estimated at 3 million buyers, with this being a key factor in CASE’s decision to choose the platform. Mr Soussan said: ‘With Mascus attracting so many visitors already, and with this number only growing, they presented a huge opportunity to increase the online presence of the CASE dealer network.
‘Offering a mobile app also provides ultimate ease of use, meaning that our dealer network can quickly and easily list their equipment and browse machinery for sale by fellow CASE dealers. We look forward to seeing how the partnership progresses over the coming months given the strength of the Mascus brand.’
