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Case appoint new UK dealer

Les Bailey

Equipment manufacturer strengthens UK dealer network with appointment of Johnsons of Cheadle

CASE Construction Equipment have added another new dealership to their growing UK dealer network, with the appointment of Staffordshire-based Johnsons of Cheadle to cover Staffordshire and Shropshire, the company’s fourth appointment in nine months.

Established more than 20 years ago, Johnsons of Cheadle is a family-run business which already has a strong relationship with the Case brand through its existing franchise with Case IH (agriculture and farm equipment).


The new venture will be supported by a dedicated sales team, backed up by fully trained services technicians and spare parts support from their depots in Cheadle and Eccleshall.

Les Bailey (pictured), sales and service manager of Johnsons, said: ‘Our decision to work with Case was a very easy one. This is a premium brand that offers a wide range of exceptionally well-built, reliable machines, equipped with the latest fuel-efficient technology at highly competitive prices. With our experience and local market knowledge we are confident we can grow this brand across our region. We have an excellent reputation and established base to work from, combined with experienced, highly trained staff who can offer first-class support.’

Scott Freeman, business director of CNH Industrial – construction equipment for UK and Eire, commented: ‘I am extremely pleased with the appointment of Johnsons. Historically, we have not had a strong representation in this important area, and now we can give customers the option of the full range of Case equipment backed with a good service offering from a strong established dealer.’

Andy Blandford, head of the CNH Industrial – construction equipment in Europe, Middle East and Africa (EMEA) region, added: ‘This new dealer appointment further strengthens our expanding UK dealer network and facilitates the increasing interest in our machines across all construction sectors.’


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