Bell aim to raise the bar

Construction equipment manufacturer to set benchmark with groundbreaking range of wheel loaders

Bell Equipment UK will challenge the industry at RWM to match the benchmark they have set with their range of wheel loaders. This year marks only the second time Bell have exhibited at RWM, having introduced their six-strong wheel loader range to the UK only three years ago. 

The manufacturer will be exhibiting the L1204E and L1506E loaders, both equipped with Hi-Tip buckets, as well as highlighting to visitors the three core benefits of its products, which it believes will redefine wheel loaders for the waste and recycling industries.  

Quadcool

Developed by John Deere for the US agricultural market, QuadCool (unique to Bell loaders in the UK market) has proven to be highly successful in the UK waste and recycling sector, particularly in indoor waste facilities and environments with high levels of airborne debris. The system prevents the engine from overheating, reduces downtime and, significantly, minimizes the frequency of cleaning routines.

High-spec machines

Bell say their wheel loaders are widely recognized as offering the highest ‘as standard’ specification on the market. This means that the manufacturer not only supplies all machines with its unique design elements but its machines are also factory-fitted with items that other manufacturers typically include only as optional extras. Examples include: a reversing camera and reverse radar detection system; embedded payload system; and keyless start with lock-out codes for added security.

Bell Assure

This is a package of Bell’s added value offering which have been formalized with measurable levels of service and guarantee and pulled together under a single umbrella. The package includes: flexible finance; multiple servicing and R&M packages; market-leading parts availability; service exchange programmes; and satellite-based fleet management systems and plant security.

Neville Paynter, managing director of Bell UK, said: ‘Our inaugural RWM show last year proved to be a major success, with our loaders attracting huge interest from many potential customers who didn’t know us previously. We’re very excited to be returning this year. We’ve made enormous headway over the past 12 months in achieving sales through successful on-site demonstrations in the waste and recycling industries. Bell are confident that they supply the very best wheeled loaders on the market, and we believe that message is getting through to our target customers.’

Stand: OA142