Atlas Copco Portable Air becomes Portable Energy
Name change seen as logical step to more accurately reflect division’s extended product portfolio
ATLAS Copco’s Portable Air Division has changed its name to Portable Energy Division, to more accurately reflect the division’s extended product portfolio.
The new Portable Energy division focuses on five ‘pillars’, each one relating to a product group: Air (on-site compressors), Power (on-site generators), Light (on-site lighting towers), Water (on-site pumps) and Used Equipment.
The first two pillars, Air and Power, relate to products that the Portable Air Division has supplied for some years. Compressors were the main focus when the division was started 21 years ago and, during the past two years, the Portable Air Division has intensified its focus on on-site generators. These products are now seen as part of its core business (Atlas Copco began supplying generators in 1986).
During 2010 the division added the third and fourth pillars, Light and Water. This was the result of special focus being placed on the lighting tower business and the addition of pumps to the product portfolio (the WEDA submersible pump line was transferred from the Construction Tools Division to the Portable Air Division).
Meanwhile, newly appointed business development manager Sam Waes is developing the fifth pillar, Used Equipment.
Geert Follens (pictured), president of the Portable Energy Division, said: ‘Changing the name of the division to Portable Energy is a logical step in light of the extension of our product range to our customers. With the five pillars, we can offer our customers complete portable energy solutions.
‘This extended product offering, together with the intensified focus on the construction business as a part of the new Construction Technique business area, will provide us with the tools we need to give our customers the right focus and the best service.’
