Astec rebrand to simplify the business
New logo and website launched as subsidiary companies unite under the Astec name
ASTEC Industries Inc. are launching a modern new look with a rebranding initiative to coincide with their business model. The rebrand includes a new logo, colour palette and website.
The launch comes while the organization streamlines its internal structure and operations to improve efficiency and drive growth.
Former brands, including Astec Inc., Astec do Brasil, Astec Australia, BMH Systems, Breaker Technology, Carlson Paving, Con-E-Co, Heatec, KPI-JCI and Astec Mobile Screens, Osborn, Peterson, RexCon, Roadtec and Telsmith, will no longer operate as separate subsidiary companies and will all take on the Astec name.
The unification forms a significant part of the company’s OneAstec business model, including its ‘Simplify, Focus and Grow’ strategy.
‘We made the decision to unify to make it easier for our dealers and customers to do business with us. By coming together as one organization, we can offer greater customer service and drive innovation,’ said Barry Ruffalo, president and chief executive officer of Astec Industries Inc.
‘The rebrand will enable us to build our strength together under one common name and purpose. We can better leverage our growth as one Astec team rather than individual brands.’
