Aggregate Industries contract for The Market Creative

The Market Creative to lead on strategic and creative development of the business and brands

AGGREGATE Industries have awarded a three-year marketing contract to The Market Creative, who will take the lead on creative design services for the company.

Responsible for Aggregate Industries’ brand strategy and marketing communications, The Market Creative will target both consumer and business-to-business markets, with a key focus on the company’s leading brands such as Bradstone and Charcon.

The Market Creative have extensive experience of the construction sector, having held the Grafton Merchanting GB account for five years.

Managing director Sue Benson said: ‘It’s fantastic to have a major new client on board. We’ll be using all of our experience of the building market to help strengthen their position among multiple audiences.’

Mark Collier, marketing director at Aggregate Industries, added: ‘We were looking to consolidate our roster agencies so that we could work with one partner on the strategic and creative development of our businesses and brands.

‘The Market Creative expertly demonstrated an understanding of our market and the buying behaviour of our customers, so they were an obvious choice.’