UK’s biggest industrial products supplier to sell Donghua chain

Cromwell Group agree to stock chain products from leading chain manufacturer

One of Europe’s leading independent suppliers of maintenance, repair and operations products have announced they are stocking Donghua chain products.

Cromwell Group Ltd, whose headquarters and main distribution centre is in Leicester, have agreed to stock chain from one of the world’s largest chain manufacturers whose UK operation is based in nearby Wolverhampton.

Steve Hemmings, group director at Cromwell, explained: ‘Cromwell’s aim is to provide our customers with the freedom to choose from a range of world-class products. We have therefore forged a new relationship with one of the world’s biggest manufacturers of chain. We’ve been so impressed with Donghua’s overall professionalism; their high-quality chain products, competitive prices and their strong market presence, that Donghua is now Cromwell’s National Strategic Partner for chain.’

Bob Wellsbury, managing director of Donghua Ltd, commented: ‘Over the last couple of years we’ve worked extremely hard to establish a market presence in the UK for Donghua chain, building a network that comprises some of the country’s best suppliers. Cromwell meets the high expectations we have of our supply network and their ethos matches our own: development of high quality products, a strong commitment to customer service, and a proven track record. We’re very pleased to be a National Strategic Partner and we’re looking forward to developing a strong relationship with them for many years to come.’

Set up in 1970, Cromwell have over 50 branches across the UK and operates in 37 countries. They hold over £45 million of stock, allowing the company to operate a daily inter-company delivery system as well as daily van deliveries to customers. This provides customers with rapid access to products, services and technical support.

Donghua chain has been supplied to the European market for over 20 years but under more popular western brand names. However, since 2009 the chain has been sold directly in the UK under the Donghua brand name. Donghua provide high performance solutions across industrial, agricultural and specialist applications with their extensive range of products all designed and produced using advanced and highly efficient production methods.