Twenty-strong E-series order cements relationship between Bell Equipment and JoinPoint

Leading Midlands plant hire firm JoinPoint have purchased 20 E-series ADTs from Bell Equipment in a major move to refresh and expand their fleet.

Now in their 25th year, JoinPoint run a large plant-hire operation from their headquarters in the centre of Leicester.  The company have been using Bell as their sole supplier of ADTs since 2002, when owner Paul Finnegan and managing director David Brown ordered four machines.  Since then, JoinPoint has regularly added further models and now have more than 20 Bell ADTs in their fleet.

The decision to upgrade to the recently-launched E-series reflects JoinPoint’s confidence in the prospects for UK industry. 

‘With many encouraging signs that the recession is lifting, companies are clamouring for high-quality plant equipment and we are well placed to meet this growing demand. It’s an ideal time to grow the business and prepare for our next 25 years,’ explained David Brown.

There was no question in JoinPoint’s mind about continuing to use Bell ADTs. 

David Brown said: ‘Bell and JoinPoint are both family-owned companies with an emphasis on exceptional service. Even though the Bell family is based in South Africa, it always ensures that the UK team shares those values.

‘We have worked with managing director Nick Learoyd and sales manager Ian Cobden for many years and they never let us down. I know that I can pick up the phone to resolve any issues, and Bell will deal with things quickly and effectively.’

JoinPoint prefers to run 30-tonne capacity machines, finding them the most appropriate solution for the needs of their customers – and so have ordered 20 B30Es, part of the new generation E-series.   This builds upon the proven legacy of the successful D-series already in use at JoinPoint, in order to deliver increased production payloads, lower daily operating costs, superior ride quality and uncompromised safety standards.  Key amongst its advantages are unrivalled fuel efficiency, with the lowest cost per tonne on the market.

The current deal was struck at ConExpo in Las Vegas, while representatives from JoinPoint (Paul Finnegan, his daughter Ruby and David Brown) also visited Bell’s offices in Barton Under Needwood to inspect the first shipment of five machines prior to delivery.

The E-series ADTs are being supplied in a phased operation, with the first having already been delivered directly to JoinPoint customers where the initial feedback is extremely strong. 

‘Our customers are always happy with Bell technology, but we’re delighted that we are getting widespread praise for the new E-series machines,’ commented David.

As the new machines are bedded in, Bell is buying back the existing D-series models as part of the deal with JoinPoint. 

‘Bell have always been good to us, and their handling of the new deal has been exemplary, even by their usual high standards,’ concluded David.