Tsurumi Pumps UK announce major tree planting project
Company to plant a tree for every Tsurumi pump purchased by customers during 2024
AS part of their sustainability drive, Tsurumi Pumps UK have announced that the company will plant a tree for every Tsurumi pump purchased by customers in 2024. The overall target is to plant more than 10,000 trees both in the UK and worldwide during 2024.
Trees are one of the biggest weapons in combating climate change, absorbing and storing harmful carbon dioxide (CO2) from the atmosphere and releasing clean, breathable oxygen back into the air. Trees also help prevent flooding, reduce local temperatures, and provide habitats for wildlife. Tsurumi Pumps have partnered with Carma, a B Corp-certified company, to carry out the tree planting project.
Throughout the year, Tsurumi Pumps UK will measure, record, and publicize how many trees have been planted and the carbon reductions made, so that customers can see where trees are planted and read about the projects and how they are benefiting local communities. There will be a live status report on the Tsurumi Pumps website showing progress towards the target throughout the year.
All the trees that Carma plant in the UK are planted by armed forces veterans via The Green Task Force, a charity established to solve several issues surrounding the environment and helping veterans back into employment. Six percent of serving and former serving personnel, and 17% of those that have been in a combat situation, are suffering from some form of post-traumatic stress disorder (PTSD). It has been proven that getting veterans involved in nature-based therapy has a positive effect on their mental health.
Pete McMutrie, sales director at Tsurumi Pumps UK, said: ‘Sustainability is one of our key objectives. As a company, we became Scope 1 and Scope 2 carbon neutral by 2023 and our head office in Maidstone, Kent, is powered by solar panels. As a global brand, Tsurumi manufacture products sustainably, including using renewable energy, and the company is currently building a new motor factory in Japan that will be powered by solar panels.
‘Every year in the UK we aim to reduce our printing and use of paper, so we wanted to re-use this budget to fund the tree planting project, which will help to boost the tree population. Planting trees is considered essential in meeting climate and biodiversity targets both in the UK and globally. We want customers to join us in our journey to help fight climate change and create social and environmental impact, so we will register trees in their name, if they wish to do so, following any Tsurumi pump purchase.’
Jim Holland, chief executive officer and co-founder of Carma, said: ‘We are delighted to work with Tsurumi Pumps UK on the company’s tree planting project throughout 2024. This great initiative will not only have a positive impact on the planet, but also support veterans in the UK and communities overseas.’
