Terex launch new MAGNA brand
New brand tailored to address the demands of large-scale quarrying and mining operations
TEREX, one of the global leaders in compact and mid-sized crushing and screening equipment, have announced the launch of MAGNA, a new brand to address the demands of large-scale operations in the quarrying, mining, construction, and recycling industries.
With decades of experience and a reputation for excellence across their Powerscreen, Finlay, and EvoQuip brands, Terex have long been at the forefront of providing innovative, high-quality equipment solutions. Under the strapline ‘Made for More’, MAGNA will build on this legacy, offering a new range of robust, high-capacity machinery tailored to meet the needs of customers requiring larger output and volumes.
The launch of MAGNA supports the growth of Terex by expanding its offering with products that complement their existing portfolio. MAGNA will leverage the global presence of Terex that spans across all continents, providing high-quality solutions supported by a global network of skilled distributors.
Pat Brian, vice-president of Terex Aggregates, explained: ‘While we have a prominent position in the global market for compact and mid-sized materials processing equipment, MAGNA will position us to serve customers requiring higher output machines, via our renowned and extensive global distribution network. With an ambitious product roadmap and supported by Terex-wide engineering, manufacturing, marketing, parts, and service capabilities, MAGNA will provide significant growth potential for Terex.’
Spearheading the launch of MAGNA is newly appointed business line director Neil McIlwaine, who previously worked for Finlay where he completed several successful assignments in China and South Africa to establish and increase Finlay’s distribution footprint and continued growth strategy globally.
Commenting on his new role, Mr McIlwaine said: ‘I am excited to leverage my experience to drive innovation, growth, and success for MAGNA. Large and robust crushing and screening equipment is essential for quarries and other operations that require high output and volumes.
‘MAGNA truly is made for more; with equipment that is designed to have more power to handle more material throughput efficiently, ensuring more productivity and more cost-effectiveness for customers.’
Neil McIlwaine will be available at Hillhead 2024, where attendees can discuss opportunities and learn more about MAGNA.
