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Rokbak add STE to growing US dealer network

Rokbak RA40

State Tractor & Equipment to sell and support RA30 and RA40 haulers in Kansas and Missouri

ROKBAK are forging ahead with their expansion in the booming North American articulated hauler market by appointing State Tractor & Equipment (STE) to support customers across Kansas and Missouri in the US. The rentals and equipment dealer will represent Rokbak from its head office in Kansas City, and dealer office in Brookline, Missouri.

‘We’re really looking forward to getting the machines out working with our customers – we’ve got two RA40s due in soon,’ said Joshua Badder, director of sales at STE. ‘Not only do we like their new name, design, and colour, all of which helps them stand out from the rest, but the robust build is just what our customers have been demanding.’

The partnership is seen as an ideal fit for both parties, coming at a time when Rokbak is engaged in stepping up its investment in key territories worldwide, North America in particular. For STE, who supply a wide range of heavy equipment to customers in the mass grading, demolition, and construction sectors, the deal has closed a gap in their offering.

‘We are currently doing particularly well with excavator sales, and many of those customers have been asking for a good off-road truck to accompany them,’ said Mr Badder. ‘So, partnering with Rokbak has not only cemented our portfolio as we strive to gain market share, but will be of great benefit to our customers as well.’

The partnership has been finalized at a very opportune time for Rokbak too, as Robert Franklin, director of sales, Americas, explained: ‘The global articulated hauler market is expected to grow by around 10% during 2022, and about half of those 9,000 or so machines are likely to be sold in North America.

‘Securing a well-established and experienced player like STE to represent the brand will put us in a very strong position from which to fully harness the incredible potential of Rokbak haulers in this region. With such a strong emphasis on service and support, we’re excited to see the benefits STE can bring to our customers.’

Founded in 1977 as a heavy-duty railroad shop and trucking company, STE now employ more than 30 people, supplying customers with a wide range of machinery, including articulated haulers, excavators, skid-steers, motor-graders, telehandlers, and several types of wheel loader.

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