New Holland Construction’s quest to be close to their customers and inviting them into the brand’s world continues with the launch of their new website, redesigned to offer more content, more interaction and an overall improved user experience.
The website has been designed to offer a fresh, clean interface that is very easy to navigate. The home page’s magazine-style layout shows at a glance the brand’s latest news and offers, and provides various paths to quickly find the required information. Users can search directly for the product or service they are interested in, or look for the brand’s offering for their industry segment.
Among the most notable improvements is the new dealer locator, which not only makes it very easy to find the nearest dealer but also provides full details: in addition to the address and directions to reach it, users can find the services provided – sales of new or used equipment, after-sales service, rental – the equipment sold, business hours, any affiliated dealerships or workshops and the dealer’s latest news.
The product pages have also been redesigned to provide an overview of the machine, with key features and performance highlights, main specifications, available attachments, multi-media material, links to related content and the possibility to download the full brochure.
The new website also encourages more interaction, building on New Holland Construction’s activities on social networks. A new social media wall aggregates the brand’s feeds, collecting its social media content and presenting it in an interactive and engaging display.