Richard Li takes charge of Keestrack Construction Equipment Co. Ltd, based in Chuzhou
BELGIUM-based mobile crushing and screening equipment specialists Keestrack have appointed Richard Li as the new managing director of Keestrack Construction Equipment Co. Ltd, based in Chuzhou, China.
Mr Li, who has a long track record with companies such as WesTrac, Doosan Infracore, NFLG, Bauer, and Ingersoll-Rand, and has proven to be a highly efficient managing director in a variety of roles, has been a member of the management committee of the Chinese Association of Equipment Manufacturers since 2006 and among the top 100 influencers in the Chinese construction equipment industry from 2006 onwards.
‘With over 33 years of experience within the construction equipment industry and having loads of management experience, Richard Li is an asset for Keestrack,’ said Frederik Hoogendoorn, vice-president of sales and marketing at Keestrack.
Kees Hoogendoorn, founder and president of Keestrack, added: ‘In his new role, Richard has to optimize the Chinese production facility, the sales and after-sales service offices, and growth of the Asian, south-east Asian, Australian, and New Zealand’s markets. With his management experience in dealer development and his strong motivational leadership, we have full confidence he will succeed in this mission.’
Commenting on his new role, Mr Li said: ‘Keestrack are committed to reduce costs and increase efficiency for customers through innovation. The products manufactured by the Chuzhou factory represent these innovative achievements and follow the same European manufacturing standards, ensuring the same high-quality and high-performance equipment.
‘We will further strengthen Keestrack’s sales network by expanding the dealer network in the Chinese and wider Asian region. Increased efforts will be made to build the Keestrack brand and to increase sales and marketing by organizing events, activities, technical days, and exhibitions. This way customers will better understand the Keestrack product advantages. Also, the after-sales service team will get more attention, providing all dealers and customers with the right service, training, and original spare and wear parts.’
Keestrack China is more than just a production facility for mobile crushing and screening equipment for the Chinese and wider Asian market; it also runs R&D projects to expand Keestrack’s product range into other sectors within the construction industry. New products, such as cold milling equipment, have been developed at the facility to widen the company’s product range. These new products have been thoroughly tested during the last few years and have already been introduced in the Asian market.