Company unveils more contemporary new-look colour scheme across its product range
McCLOSKEY International have revealed their bold, updated look for the McCloskey product line at Conexpo 2023. The modern new styling maintains the company’s globally recognized colour brand, protecting its equity, whilst infusing it with a new look. The new colour scheme brings a consistent coloured chassis and galvanized steel handrails, with the aim of creating a unified and a more contemporary look across the product range.
‘As McCloskey and our allied brands grow in response to rising demand globally, we are continually seeking new ways to enhance the brand while ensuring we maintain the equity we have built over time,’ said Toni Laaksonen, senior vice-president of McCloskey International. ‘This update reflects our commitment to the foundation built on the McCloskey green while refreshing the product line with a modern approach.’