Off-road tyre production gets under way at the OBO Tyres factory in the Netherlands
MAGNA Tyres Group have commenced tyre production at the OBO Tyres factory in Hardenberg, the Netherlands. From now on, Magna MA02, M-Terrain and AG24 tyres will be available as a made-in-Holland product.
At a ‘Grand Reopening’ event hosted by OBO Tyres on 11 January, Michael de Ruijter, chief executive officer of Magna Tyres Group, and René de Vent, Alderman of the municipality of Hardenberg, unveiled the first Magna ‘Made in Holland’ tyres.
‘This is a huge development for Magna Tyres Group and an important milestone in the history of our company,’ said Mr de Ruijter. ‘The expansion is important because we are struggling to keep up with the fast-growing demand for Magna Tyres.
‘We have invested heavily in the factory and can significantly expand our production capacity to meet the rising demand for our popular brand. Our growing customer base worldwide will greatly benefit from these achievements and we expect it will create new sales opportunities as well.’
Highlighting the economic case for producing new tyres in the Netherlands, Peter Schrijver, general manager of OBO Tyres, said: ‘Our efficiency, lower transport costs and lower import duties make it very cost-effective to produce locally and to invest in more production capacity.’