Ibstock launch new brand identity

Updated and refreshed brand identity to drive customer focus and encapsulate varied scope of the business

IBSTOCK have launched a new brand identity and corporate strapline, to further drive customer value and ensure the company’s extensive product and service offering is clearly represented in the market.

The new logo and corporate strapline – ‘At the heart of building’ has been introduced following research with customers and Ibstock employees that determined the need to update and refresh the brand to give Ibstock a more coherent and cohesive voice in the market and better align it with the full and varied scope of the business.

The new branding is said to draw on Ibstock’s past strengths and heritage but modernizes the look and feel of the company as it embark on the next step in its journey to become a more market- and customer-led business.

The new logo features a hexagonal device at its centre, to symbolize strength, flexibility and efficiency, while surrounding the hexagon is a framework to represent the company’s core values, including innovation, people, community and sustainability.

To complement this, the new strapline – At the heart of building – encapsulates what the Ibstock business is all about. Whether building relationships with customers or building for the future, Ibstock say they want to demonstrate that are an easy company to do business with and that their customers and people are at the heart of everything they do.

Over the next few months, a gradual transformation will take place across the company as the new branding and corporate strapline are phased in. This will include investment in new websites, marketing and sales collateral, and eventually site signage. The first phase of this includes the launch of the new Ibstock plc website (www.ibstockplc.co.uk).