Chain manufacturer is a winner
Attending Hillhead 2012 in June provided a fantastic ‘shop window’ for chain manufacturer Donghua.
Donghua are one of the world’s largest chain manufacturers and produce in excess of 30 million metres of finished chain per year. Since they set up their distribution centre in the Midlands in 2009, they have developed a foothold in the UK market.
Attending Hillhead and supporting their approved product partner, Chain+Conveyor, provided an ideal opportunity to raise the profile of Donghua’s high-quality chain products with key figures in the quarrying and mining, waste and recycling and construction sectors. Of particular interest to delegates were Donghua’s bucket elevator chain, crank link chain, API 3 and 4 chains and the Heavy Super Power (HSP) chain, which has only been available in the UK since the end of last year.
Bob Wellsbury, managing director of Donghua Ltd, said: ‘We’ve been extremely pleased with how well our chain has been received by the UK market. We agreed to exhibit at Hillhead to support Chain+Conveyor who wanted to show end-users that Donghua chain is a step-up from standard conveyor chain. The location of our stand was perfect and our Sprocket of Fortune game went down a storm. There was a real buzz at Hillhead - I’ve not attended a show like it!’
The Donghua sponsored Sprocket of Fortune Game attracted immense interest with many people stopping to take photos. Players could win chain shaped air fresheners, branded enamel mugs or enter a raffle to win a 47in 3D TV and digi box with Blu-Ray. It is estimated that 2,000 air fresheners and 800 mugs were given away and over 1,200 bags filled with promotional material handed out.
Organizers have announced that the show attracted over 17,000 visitors over the three days, a 10 per cent increase on 2010’s figures. Donghua were particularly impressed with the quality and quantity of delegates and some 1,000 leads were made during the course of the show which will be followed up by Chain+Conveyor. Given the interest in their products at this year’s show, Donghua will be booking exhibitor space at Hillhead 2014.
