CEMEX launch iCollect app for asphalt customers

Improved digital platform recognizes and rewards loyalty with gift cards for key national retailers

CEMEX have launched iCollect, their new and improved digital platform for asphalt collect customers. Alongside the company’s suite of CEMEX Go applications, this new digital solution prioritizes a better communication experience while rewarding customer loyalty.

Customers who purchase asphalt products and present the app on collection will earn points, which are converted to gift cards for key national retailers when a target of 300 points is reached. Regular promotions will provide further opportunities to collect additional points.

Rewards scheme points can be earned on all products in the CEMEX asphalt range, for collection orders throughout the company’s network of UK sites.

Further key features of the app include a material calculator which offers the ability to measure requirements using a smartphone camera, alert notifications of planned maintenance/downtime, a plant locator with satnav directions, plus a quote and call-back request so customers can easily interact with CEMEX’s commercial team.

Additionally, customers will receive up-to-date information on relevant products and the latest innovations that will provide direct benefits to their business.

Carl Platt, director of asphalt, paving and building products for Europe, commented: ‘We are always looking for ways to improve our customers’ experience when purchasing from CEMEX. Our new and improved iCollect app perfectly combines attractive incentives that recognize and reward loyalty with increased transparency and product expertise.

‘Not only will customers be able to quickly and easily choose and locate the product they need, but they will be able to earn points while doing so – points which they can use for a well-deserved treat! We are excited to bring to the industry the very first digital collect rewards scheme, which we hope demonstrates the value we place on our asphalt collect customers.’

The app is available on both iPhone and Android models, and can be downloaded from the App Store or Google Play.