CEMEX introduce sustainability label
New Ecoperating seal being rolled out around the world for CEMEX products and services
CEMEX have introduced an Ecoperating seal that will be used to identify products and services from their portfolio of building solutions that have an outstanding sustainability performance.
Ecoperating is a seal developed through a rigorous internal process that measures the environmental or social impact of a wide range of building solutions that CEMEX offer, such as: low CO2 cement or concrete products; paperless invoicing; concrete pavements with smart LED lighting; affordable housing initiatives; and increasing the use of alternative fuels derived from industrial, agricultural and residential waste.
Among the most relevant criteria for a product or service to qualify for the Ecoperating seal are sustainable attributes such as thermal insulation, use of recycled raw material and contribution to a reduction in the CO2 footprint.
The Ecoperating seal was introduced this month [June 2012] across a number of CEMEX’s cement and concrete products in Croatia, and will be introduced in Egypt, the Philippines, Colombia, Costa Rica and Mexico during the third quarter of 2012, and in countries in Northern Europe, South America, the Caribbean and Asia during the fourth quarter of 2012 and the first half of 2013.
