Boral receive mark of Aussie authenticity

Seventeen packaged and dry-mix products now carrying Australian Made, Australian Grown logo 

BORAL Ltd, Australia’s largest vertically-integrated construction materials company, have received the true mark of Australian authenticity, becoming an Australian Made Licensee, with 17 of their packaged and dry-mix products receiving approval to carry the Australian Made, Australian Grown (AMAG) logo.

Specifically, Boral’s range of cement, mortar, and render products will join their existing Australian Made licensed asphalt products and will now carry the Australian Made logo. According to research, 91% of Australians want to see more Australian Made products and 84% of businesses buy Australian-made goods wherever possible.

The Australian Made logo is administered by not-for-profit Australian Made Campaign Ltd (AMCL) and is underpinned by a rigorous accreditation system to ensure products are genuinely Australian. Boral join more than 4,500 licensees who have tens of thousands of Australian Made products registered with AMCL to use the iconic green and gold logo.

The mark of approval will provide Boral customers with confidence that what they are buying is authentic, premium quality, and meets the requirements of the demanding Australian standards. Boral say the trusted symbol of Australia’s high standards will set them apart from other market players operating in Australia.

Boral chief executive officer and managing director Vik Bansal said: ‘For more than 75 years, Boral have been a proud Australian-owned company building great things in our country and employing local Australians to help us do so.

‘Becoming a licensed Australian Made company and carrying the Australian Made and Owned logo, one of Australia’s most trusted and recognized symbols, was a natural progression for us.

‘We have seen the strong demand and shift back to supporting Australian brands and products over the last few years. Receiving this mark of approval provides our customers added confidence that they are receiving a premium, genuinely Australian product that meets our country’s highest standards.

‘You can expect to see updates to our product packaging on the shelves in the weeks and months ahead.’

Australian Made chief executive Ben Lazzaro said: ‘It’s great to see Boral become an Australian Made licensee. Aussie products are made to some of the highest standards in the world, and are trusted and known for their safety and quality.

‘Research shows that nearly nine out of 10 Australians are more likely to buy a product if they know it is Australian Made. When you buy Australian Made products, you are helping to employ thousands of Australians across all areas of the supply chain, strengthening local industries and supporting local communities.’

Boral’s announcement coincides with Australian Made Week on from 20–26 May. Now in its fourth year, Australian Made Week is an annual campaign that celebrates local manufacturers and encourages shoppers to purchase Australian Made products.