Bell strengthen ADT position in Middle East

Mike Darch appointed as new regional director in the Middle East as interest in ADTs grows

BELL Equipment UK have appointed Mike Darch as their new regional manager in the Middle East, based in Bahrain. The move is in response to a growing level of enquiries for articulated dumptrucks in the region.

Mr Darch has a strong knowledge of the Bell ADT operational capability and has had a wealth of hands-on experience with the machines, particularly in production environments at UK customer sites.

Bell say his remit in the Middle East is to increase sales, support and service, and to reinforce the cost-saving benefits of running Bell ADTs against competitor ADTs and other types of haulage machinery.

Neville Paynter, managing director of Bell UK, said: ‘Mike is an exceptionally knowledgeable individual, who I believe will be a great asset for Bell in the Middle East.

‘The level of enquiries we are seeing from the region is certainly encouraging, which gave us cause to increase our resources there.’