10,000 customers embrace CEMEX Go

CEMEX’s digital transformation reaches close to a quarter of the company’s global customer base

CEMEX say their digital platform, CEMEX Go, has reached close to a quarter of the company’s customer base worldwide, transforming the experience of more than 10,000 customers on three continents and leading the digital transformation in the global building materials industry.

Based on customer feedback, CEMEX are continuing to improve CEMEX Go by adding new capabilities that offer a more personalized experience through better usability and analytics. Customers can increase operating efficiency and competitiveness while generating more value for their businesses and their clients, enabled by digital technologies.

‘CEMEX Go is setting a new standard for delivering a superior customer experience in the building materials industry,’ said Fernando A. González, chief executive officer of CEMEX.

‘We are very proud to have reached the milestone of more than 10,000 satisfied customers using CEMEX Go in only seven months since its launch, and will continue leading the digital transformation in our industry by applying the latest technologies for the benefit of all our customers worldwide.’

CEMEX Go is currently available in Mexico, the US, Colombia, the UK and Germany, and is due to be deployed in half of the company’s markets in the coming weeks. By the end of 2018, it is expected to be available in all of CEMEX’s geographies, serving approximately 45,000 customers.

Mike Sprecher of Nibbi Concrete, a user of CEMEX Go in the US, commented: ‘CEMEX Go is absolutely a complete solution and makes life much easier for project teams and for accounts people.’

CEMEX Go offers a fully digital suite of services that allows customers to get more done in less time by simplifying and streamlining their transactions and interactions with CEMEX, reducing customers’ administrative burden, and giving them more time to focus on more strategic business matters.

Through the integrated platform, customers can interact with CEMEX anytime and anywhere using multiple devices. They can place orders, review their history of transactions, track their shipments in real time via GPS, receive instant notifications of their order status, adjust their orders, and enjoy full visibility and transparency of all the information they need to better manage their business, doing in minutes what historically has taken several hours.

CEMEX, who are undertaking their digital transformation with the support of IBM and NEORIS, say they are leveraging both companies’ expertise, innovation and cutting-edge information technologies to deliver game-changing solutions that provide a superior customer experience.