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2020 / 2021 Edition

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Strong start for Rokbak sales in North America

Rokbak RA30

Rokbak say orders for RA30 and RA40 articulated haulers are already piling up in the US

JUST a few weeks after the launch of the Rokbak brand on 1 September 2021, the company says orders for its RA30 and RA40 articulated haulers are already piling up in the US.

Robert Franklin, director of sales - Americas at Rokbak, said the early sales success was clear proof that introducing the new brand was the right thing to do. ‘We knew once we launched as Rokbak that the response would be positive because we have such a strong relationship with our dealers,’ he said.

‘But even we were surprised by just how successful our new direction has been. We’ve got a long history in the US and Canada in our previous incarnation, but it’s exciting to see how enthusiastic our partners are about our new direction and backing up that enthusiasm with multiple orders.’

Specializing in articulated haulers, Rokbak offer two models, the 28-tonne payload RA30 and 38-tonne payload RA40, and orders have already been confirmed from almost all Rokbak dealers across the US, with some units already confirmed for delivery to end-user customers, whilst others will join dealers’ rental or sales stock.

Kyle Fuglesten, chief operating officer at Hills Machinery, dealers for the Carolinas, said: ‘Although the Rokbak brand has only existed for a couple of months, it’s evolved from one of the world’s oldest hauler manufacturers.

‘We’ve been really impressed by the new branding – there is absolutely no doubt what it stands for. The team’s commitment to hard work, reliability, performance, and environmental care are front and centre – and with the Volvo Group’s backing, the quality is 100% guaranteed.’

The first Rokbak units have been rolling off the production line at the factory in Motherwell, Scotland, for several weeks now and are being shipped to customers worldwide. A large number are destined for North America and the first units have already reached US shores, with dozens more due to arrive in the coming months.

‘We are so thankful for the loyalty and support of our customers and dealers in the US and worldwide,’ commented Paul Douglas, managing director of Rokbak. ‘We are excited to demonstrate our passion, personality, and skill under our new brand and can’t wait to see the first units at work on project sites.’

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