New sheet branding for Linatex premium rubber
Weir introduce new brand enhancement to validate authenticity of Linatex premium rubber
WEIR, the sole manufacturers of Linatex premium rubber, have introduced new branding to their iconic red rubber, in a definitive stand against imitators selling inferior red rubber products under the Linatex name. Linatex premium rubber is renowned for its unparalleled wear life and total cost of ownership benefits.
To fortify the authenticity of Linatex premium rubber, and protect its customers from subpar imitations, a significant branding enhancement has been implemented. All Linatex premium rubber is now branded with four rows of black Linatex logos, strategically placed along the length of the rubber roll.
This distinctive branding will provide a clear and unmistakable identifier of the genuine Linatex premium rubber. Extensive testing has confirmed that the black ink does not affect the superior abrasion-resistant properties of the rubber that has been the industry’s first line of defence against abrasion for a century.
The introduction of this new branding will enable customers to instantly, visually, verify the authenticity of their premium rubber products. The presence of the black Linatex logos will be a guarantee of superior quality and performance.
Linatex premium rubber is made from 95% natural latex using a unique liquid-phase process patented in 1923. Remarkably, its formulation and manufacturing process have remained unchanged for a century, with Weir Minerals Malaysia serving as the world’s sole manufacturer of Linatex premium rubber.
Linatex say only their premium rubber provides the ultimate defence against abrasion, and customers are encouraged to always look for the Linatex logo on their red rubber lining products. If it does not bear the ‘Linatex’ mark, it is simply not Linatex, say Weir.
Mark Doyle, global product manager for rubber, said: ‘Linatex premium rubber has been manufactured exclusively by Weir for 100 years and is the ‘go-to’ rubber to protect equipment from erosive damage.
‘Imitators have tried to emulate Linatex with inferior red rubber – which can cost you money and potentially harm your people and the environment due to poor performance and unknown failures. Now, when you buy a roll of branded Linatex rubber, you can see you are receiving the genuine Linatex premium rubber.’
