New appointment at Edbro

Hydraulic tipping gear manufacturer appoints Ian Hollis to lead sales growth in the Middle East

FOLLOWING a period of sustained growth in the Middle East, Edbro have appointed Ian Hollis as international business development manager. His role will be to support the rapidly expanding dealership network and help develop the company’s relationships with local customers.

Mr Hollis has many years of experience in overseas business development, having spent most of his career working in international sales and business development roles for business-to-business service providers. He will be travelling extensively through the Middle East markets on a monthly basis, supporting the growth that Edbro have enjoyed in the region over the last 12 months.

Mr Hollis commented: ‘I am looking forward to working with our distributors and service agents in the Middle East and Gulf states to reposition and grow the Edbro brand, which has a lot of history in these areas and is known to be the hydraulic cylinder of choice for demanding applications. With the new products we launched recently, and a new distribution centre in Dubai, Edbro are now positioned to respond swiftly to the needs of local markets.’