Brammer become single brand name across Europe
BRAMMER, the pan-European distributors of industrial maintenance, repair and overhaul (MRO) products, have fully united their 11 wholly owned and previously individually named national businesses under the Brammer brand to become a single trading organization across Europe.
Chief executive Ian Fraser said: ‘Cost pressures on European manufacturers of all sizes are considerable. Any opportunity a supplier can offer to help reduce their operating and purchase costs, at the same time as improving their production efficiency, is always welcome.
‘While wanting to preserve the local nature of each of our national businesses, this move sees Brammer being able to deliver such savings alongside a consistent level of high-quality service and a broad range of world-beating branded products to customers across Europe’
As authorized distributors for leading brands such as SKF, NSK, Renold, Gates, Flender, Siemens, SMC, Norgren, Rocol Loctite and Schaeffler UK, Brammer’s product range includes bearings, mechanical power-transmission products (including gearboxes and motors), pneumatics, hydraulics, seals, and industrial automation, as well as a complete range of tools, maintenance and health and safety products.
The creation of a single pan-European Brammer brand recognizes the growing number of multi-national customers who want a single-source supplier with common products, operations and services across all their European sites. Brammer say customers will benefit from access to their 2.5 million parts inventory across the whole group, and that if a local branch or national distribution centre does not have a particular part, it will be quickly sourced and delivered from one of their other European distribution centres.
Ian Ritchie, managing director of Brammer in the UK, where the company has 800 employees and a network of 82 sales and service centres, added: ‘Being one of the largest customers for MRO products in Europe gives us considerable advantages when it comes to supplying parts and getting support from manufacturers, allowing us to pass on service levels, expertise and price advantages to our customers.’
