Votorantim Cimentos introduce new brand
Rebranding reflects global strategy and evolution of Brazilian building materials and sustainable solutions company
BRAZIL-based building materials and sustainable solutions company Votorantim Cimentos have introduced their new corporate brand, which they say is more contemporary and representative of the diversity of their people, products and businesses, combining tradition, innovation, and a vision of the future.
The new visual identity seeks to connect the company’s strategic objectives and sustainability commitments with the process of transformation and growth in different segments and activities. Votorantim Cimentos are a global company, currently present in 11 countries where they offer products and services in the construction, agribusiness, waste management, circular economy, and logistics markets.
‘Votorantim Cimentos are on a journey of evolution and transformation,’ said Geraldo Magella, global head of corporate communications and branding at Votorantim Cimentos. ‘We redefined our strategy, revised our culture, grew, expanded. This long-term vision opens new paths and new areas of activity through the development of products and services to meet the needs of society.
‘We want to create changes while remembering our history – hence the need to translate all this into a new brand which communicates everything we do, from ground level to the highest point in a city.’
The Votorantim Cimentos rebranding project was led by FutureBrand São Paulo, with the new shape of the brand’s ‘V’ said to honour the company’s legacy and introduce a new perspective that simulates a movement toward the future. By combining new colours with new graphics and fonts, the new visual identity aims to reflect the company’s solidity and flexibility.
‘Votorantim Cimentos believe in sustainable growth through solutions that can generate a positive impact and genuinely connect with people. And the path to tomorrow starts there,’ said André Matias, partner and director of FutureBrand São Paulo. ‘This rebranding process puts the company in a position to meet the complexity and challenges that lie ahead. It reflects the tradition and strength of Votorantim Cimentos with a focus on innovation and the future.’