Terex Finlay strengthen position in South Africa
NI Enterprise Minister Arlene Foster announces placement of key sales and technical support staff
NORTHERN Ireland Enterprise Minister Arlene Foster (pictured second from right) has announced that Co. Tyrone-based Terex Finlay are strengthening their position in Southern Africa. She was speaking during a recent visit to the Terex Finlay stand at the inaugural Bauma Africa trade show in Johannesburg.
Leading an Invest Northern Ireland trade mission to South Africa in which several other participating companies exhibited on a stand organized by the agency, Minister Foster said Terex Finlay had located two key sales and technical support staff in Johannesburg, to support their newly appointed distributor for the region, and had also just sold their first I-100 impact crusher into South Africa.
‘Terex Finlay already have a strong presence in South Africa and are now implementing an ambitious strategy designed to strengthen their position in a market they regard as being of utmost importance to their growth in both the short and long term,’ she said.
‘The positioning of experienced business development and technical staff in South Africa gives the company significant on-the-ground expertise to support Bell Equipment, their newly appointed distributor, in key functions such as sales development, technical training and after-market support.’
Nigel Irvine (pictured second from left), Terex Finlay’s sales and marketing director, added: ‘Locating staff in South Africa with our new partner represents a major statement of intent to accelerate our growth and enhance our position as the market leader in Southern Africa.
‘We are excited about the opportunities presented with Bell Equipment. We have a partner with a wide reach in terms of market presence and equally importantly aftermarket sales support facilities and structure. We are confident that together we will not just reinforce and increase our dominant position, but, with the expertise of Bell, will also make significant inroads into new market segments.’