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2020 / 2021 Edition

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Sany hold first Global Dealer Live Forum

Sany Global Dealer Live Forum

Over 200 dealers in 67 countries participate in online forum to discuss company’s future internationalization

ON 15 September 2020, Sany Heavy Machinery Co. Ltd hosted their first Global Dealer Live Forum, which attracted around 1,900 participants from 209 dealers in 67 countries. The online forum began with leaders’ speeches followed by a series of videos introducing Sany’s products and production lines.

Kim Li, general manager of international sales at Sany Heavy Machinery, said: ‘Employing the latest technology, this forum brings dealers from all over the world together to discuss the future of Sany’s internationalization. It gives everybody from our dealers a chance, whether it’s a senior figure or a primary-level worker, to learn about Sany, achieving an effect that offline activities can never achieve.’

An important part of the forum was an exchange session set up to give dealers the chance to voice their own opinions and share their own experiences of success. Janardhanan, a dealer from India, maintained that it was even more important today to provide financial services under the epidemic.

New Zealand dealer James McAllister spoke highly of Sany's digital marketing system. ‘Under these unusual circumstances, digital marketing seems vital to the sales and marketing department, since most countries remain locked down. The precise positioning of customers and effective transmission of core information is key.’

Yu Hongfu, chairman of Sany Heavy Machinery, said: ‘We had a great performance this year in both domestic and international markets. The keys to growth in the international market are product, place and talents. However, there is still room for growth in the international market and we should strive for better performance in the future.’

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