New brand marks culmination of five-year transformation and investment programme for Quinn
MANNOK has been unveiled as the new identity for Quinn Industrial Holdings, a name which the company’s familiar brands, including Quinn Building Products, will transition to in the coming weeks.
Quinn say the rebranding to Mannok marks the culmination of a five-year transformation and investment programme that has repositioned the business as a provider of increasingly sophisticated and sustainable solutions, supporting an increase in sales of more than 30% during the period.
The new name derives from the gaelic Fear Manach, the origin of ‘Fermanagh’, reflecting the company’s pride in its roots in the Fermanagh and Cavan region, and resonating well with domestic and international stakeholders – an important consideration given the company’s increasing export focus.
Commenting on the new brand, chief executive officer Liam McCaffrey said: ‘We are extremely pleased to unveil Mannok as our new brand identity, which we believe better reflects the ownership, evolution and future focus of our business. It marks a major milestone for us following a five-year transformation programme that has empowered our staff and repositioned our businesses for continuing growth and innovation.’