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2020 / 2021 Edition

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New regional sales appointment at Hyundai

Tony Reeves

Hyundai Construction Equipment Europe appoint Tony Reeves as regional sales manager UK & Ireland

HYUNDAI Construction Equipment Europe (HCEE) have appointed Tony Reeves as regional sales manager for the UK and Ireland. He brings with him more than 30 years’ experience in the construction equipment sector, both in the UK and overseas.

As regional sales manager, Mr Reeves is now the point of contact between Hyundai and the company’s distribution network in the UK and Ireland. Based at Hyundai’s regional office in Bracknell, Berkshire, he has responsibility for implementing and developing Hyundai’s sales strategy for the UK and Irish markets.

‘I come to Hyundai with a positive attitude and lots of experience,’ said Mr Reeves. ‘I’m starting from a great position with a strong and stable distribution network, along with a comprehensive range of quality excavators and wheel loaders.’

Mr Reeves began his career in the construction sector in the early 1980s as a plant fitter with SLD Pumps. Some years later he joined Scania Trucks where he worked in parts, service, aftermarket and sales positions before becoming manager of the company’s Banbury depot.

In 2004 Mr Reeves joined Bobcat as UK and Ireland regional sales manager, and in 2010 he emigrated to New Zealand where he spent two years working for Clarke Equipment – the largest Doosan Bobcat dealers in the world.

On his return to the UK Mr Reeves joined Miller UK, where he used his previous contacts and experience to assist in setting up the company’s Australian dealer network. He also looked after Miller’s Indonesian sales whilst maintaining sales in the south of the UK.

Commenting on Mr Reeve’s new appointment, HCEE’s managing director, Alain Worp, said: ‘The UK and Ireland regions are of the utmost importance for Hyundai Construction Equipment, as we have held high market shares there over the years. The experience which Tony brings is of huge added value and we are confident that he can further build on Hyundai’s expansion strategy.’

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